Book “Fare” on Foursquare
Last week I wrote about my flirtations with Foursquare. I’m sad to report that it has turned into a full on affair. I’m almost to the point of planning new places to go, with the goal of checking into new places on the site.
But I’ve also been reading about businesses trying to take advantage of the new landscape. Baskin Robbins, an IT family favorite, has come out on Facebook and other social networking sites actively encouraging Foursquare users to add their local ice cream emporiums into Foursquare if they are not already there.
Great idea, I thought. Sometimes when I use the service to check in somewhere, I look at the other places in the ‘hood, and see where else I might want to visit.
Then I got to thinking, what if we did this for bookstores? Not just the Barnes & Nobles and Borders of the word, but the independent stores as well? What if we Foursquare users made sure to check out the site and make sure that our favorite places to buy books locally are on Foursquare? Who knows how much impact it would have, but isn’t it important to make sure that these places are represented anywhere people might be looking for them?
So this week, take the time to check Foursquare and see if your local bookstore is there. If it isn’t, add it in – who knows, with enough visits, you could be the mayor. If it is, check in, not just virtually on Foursquare, but physically as well. You never know what might be waiting for you inside.