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“Twitter Power: How to Dominate Your Market One Tweet at a Time”

February 11, 2009

I just got my dirty little paws on a copy of our new book Twitter Power from bestselling author and super nice guy Joel Comm.  I did a power read last night, and will be going back tonight to read it cover to cover.  From what I’ve seen so far, I’m very impressed.   I don’t often blog about Wiley books, for fear of being seen as writing yet another shameless plug, but I would be raving about this book even if I didn’t work for the company. 

I use Twitter.  I get Twitter.  I like Twitter.  But many people don’t.  I get asked by people all the time (at work, at parties, at soccer games, etc etc) why I use Twitter.  What’s the benefit to be gained from being on Twitter.  And seriously, is it really going to benefit your business or is it just another online time suck?

Joel answers all these questions, and he does it in a way that doesn’t numb readers with useless anecdotes and boring case studies.   He emphasizes that you are joining a conversation, and what the right way is to do it, and where you can go wrong.  He writes in a style that is clear and straightforward.  He doesn’t  come off with a “smarter than thou” attitude.  Joel’s style is more “if I can figure this out, YOU can figure it out, if you set your mind to it.”  He keeps his examples of real-world Twitter success stories brief and memorable, in an effort to empower readers to get on board with Twitter right away. 

The book wraps up with a true action plan – Chapter 13, “Putting It All Together: A 30-Day Plan for Dominating Twitter.”  I think this is worth the cost of the book alone.   Read it first, then come back into the rest of the book and figure out how you’re going to put Twitter to work for you. 

Go to Joel’s site to hear how he came to write the book.  I don’t say it out loud as often as I should, but I am so grateful that he came to write this book for Wiley.  Between this title and Twitter For Dummies, coming out this summer, I think Wiley has the market cornered on this important, fast moving topic. 

If you’ve read Twitter Power, what do YOU think about it?  And what other areas in social media are book-worthy?

2 Comments leave one →
  1. February 11, 2009 5:43 pm

    Twitter and Facebook killed comments on blogs.

    I like Twitter best. I get news there. I keep up with topics I like. I also live in the middle of freaking nowhere rural Texas surrounded by Conservative Republicans and Evangelical Christians. I just can’t say enough about the value of like-minded community. I guess that’s why some people go to church. Though I’ve yet to find a church with people who think like me, but maybe someday. Twitter helps me know that I am not alone. Keeps me sane.

    I get some blog traffic from twitter.

    I’ve made some new friends on twitter – people I wouldn’t normally meet.

    I think it’s pivotal in the 6 degrees of separation theory. That we are all only 6 people or degrees from every other person on the planet, in our industries, in industries we want to be in, etc.

    I like the thought- its exciting and revolutionary with a lot of potential, but I’m not sure how to make that translate into “paying off.”

    I’m far more ambivalent about Facebook. I just feel strange about having my blog friends meet all my extended family. It’s like George on Seinfeld – do I really want my worlds to collide? It’s odd to me that everyone gets to see who I know there. I know, 2 Facebook accts.

    But, really. I can’t keep up with more. All of this amounts to work. Free work.

  2. February 11, 2009 5:44 pm

    Oh, can you change the blog roll to say The Girl Revolution at ? Thanks Ellen.

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