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Zuckerberg Keynote at SXSW – In case you were wondering, it was as bad as they’ve made it out to be

March 10, 2008

MediaBistrosummarizes the bloggers who have added to the conversation about Facebook founder’s Mark Zuckerberg’s keynote at SXSW.  Most reports talk about how awkward it was to be in the room as the interview went on.  And then some, dude. 

I’m  almost to the point of feeling sorry for Sarah Lacy, but not quite.  Her tone from the beginning was off.  When she sat down, she basked in the applause meant for Mark by saying, what, not for me?  Then she proceeded to be swarmy, interrupt him and generally ruin what should have been a chance to hear from someone young enough to start a company that has people of all ages talking.  She even plugged her book – admirable, but totally out of place.  Admittedly, he is a tough interviewee, as any twentysomething taking the advice of PR people would be.  But that doesn’t mean you have to put yourself in the interview, put down who you are interviewing, and proclaim that you’re having a “Leslie Stahl moment”.  Because you’re not.  It was like watching a train wreck, yet I could not look away. 

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