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Looks Like Dummies, Reads Like Dummies, is it Dummies?

December 18, 2007

Here’s a link to an article Publishers Weekly just ran on Dummies and the lengths our company goes to to protect the brand. 

Two things not in the article – when we use “Dummies: in a book title, the “For” is capitalized.  It’s “Beekeeping For Dummies”, not “Beekeeping for Dummies”.  Also, we oftentimes are consulted before hand and cooperate in the parodies – we designed a cover for “Oz For Dummies” that was used as a prop in a Muppet movie.  I *think* we did the “Ark Building” cover as well.  We know how to have fun with the brand as much as the next guy!

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