Looks Like Dummies, Reads Like Dummies, is it Dummies?
Here’s a link to an article Publishers Weekly just ran on Dummies and the lengths our company goes to to protect the brand.
Two things not in the article – when we use “Dummies: in a book title, the “For” is capitalized. It’s “Beekeeping For Dummies”, not “Beekeeping for Dummies”. Also, we oftentimes are consulted before hand and cooperate in the parodies – we designed a cover for “Oz For Dummies” that was used as a prop in a Muppet movie. I *think* we did the “Ark Building” cover as well. We know how to have fun with the brand as much as the next guy!