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He’s onto us…

October 29, 2007

Chris Anderson gives some real estate on his blog to “Blogging Heroes”, the new book coming soon from our group.  As he rightly points out, we did hope that the bloggers featured in the book would help promote it. It’s kind of a no-brainer – write a book about blogging, get people to blog about it, build awareness and hopefully purchasers. What’s become more of an exercise is getting the buzz that builds out of the echochamber that the blogospher becomes. There is no denying that you can get interest in a book online by soliciting bloggers and other influencers. But at some point, for true besteller status, you need to reach an audience that’s outside of that world. I think “Blogging Heroes”, despite it’s solid footing in the online world, is a book that is worthy of breaking out offline as well.

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One Comment leave one →
  1. November 2, 2007 7:29 pm

    One of the really fun aspects of all this is seeing people talking about other people talking about Blogging Heroes! As I told Joe, Maureen, and Katie, this is exactly where we want to be.

    I have a number of speaking engagements and media interviews scheduled through June, 2008, and I hope to use those to help Blogging Heroes break out. One key element I am pushinig is the fact that, as you read the book, several themes emerge. The themes add up to what makes for a successful blog.
    –Mike

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