In other news, the earth is not flat
Get interactive or get out! That’s the message of this article, which shows that Forrester commissioned a big survey to find out what most of us have already figured out – new media requres new methods. Social networking by definition means that people are not sitting around waiting for a message to hit them. They want to do something, get involved, press buttons, whatever. We as marketers need to get off our duffs and connect with them. That’s the same reason I look at the ads on Facebook and say “Been there, done that.” There’s got to be a better way to get my brand message out to customers, and darn it if I’m not going to find it!