I got a Google alert while I was at a soccer match last night – seems that I was mentioned in an interview with soon-to-be Wiley author Chris Brogan where he told the story of how his book with Wiley came to be, and called me “Goddess of Marketing, or some such title”. While [...]
Posts Tagged ‘wiley’
5 Jan
Night out with the Mayor
One of the perks of my job is that every once in a while, you get to go to a really fun publishing related event. Last month I experienced just such an event. It was the launch of Guide to New York City Landmarks, published by the NYC Landmarks Preservation Commission. Held at Gracie Mansion, [...]
19 Jun
On the road again
More travel is in store for me in July. BlogHer is the middle of the month, and that’s in San Francisco, thankfully. Next Saturday, I leave for the Wiley EMEA (Europe, Middle East, and Africa) sales meeting. It’s being held in Malta. I’m flying through Rome, and on the way home, I’m going to stop [...]
31 May
BookExpo Day 1
It’s one for the books. Day one at BookExpo was pretty great. The crowd was just about what we expected, it being LA and a Friday. I think traffic will be heavier today, but hopefully as manageable as it was yesterday.
We had many, MANY blogtalkradio interviews, and all went smashingly. There were all great – [...]
21 Apr
Building a Blog
The Architecture team at Wiley has just launched a blog in support of Archictural Graphic Standards, the leading reference for those in the design and construction industries.
It’s an interesting case study in the making. AGS is currently in it’s 11th edition, and recently celebrated it’s 75th anniversary of publication. It doesn’t have a single author behind [...]
20 Mar
The Business of Books at Wiley
The March 2008 issue of “Book Business” is a keeper, at least in these parts. Not only is our distinguished CEO Will Pesce on the cover, but we also have several Wiley employees quoted in articles inside the publication. Most notably, again in my world, is Joe Wikert, who is featured in an article on negotiating [...]
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