I’m the director of Marketing at a large, not-quite-in-NYC publishing house, where I work on books about technology. I’m also the mother of 2 great kids, IT Boy and Soccer Girl (my mini-me daughter). I have a husband too (that would be Mr. IT), but he doesn’t like being blogged about. He’s kind of a luddite. Opposites do attract, you know. My hobbies include those of any other typical 15 year old boy, except for the part about my not being a 15 year old boy…gadgets, downloadable music, reading (esp. SF), sports of all kinds (watching baseball, hockey and football; coaching soccer; playing tennis). My daughter plays soccer during every waking minute, it seems, so I am truly a “soccer mom”. My ultimate goal is to spend more of my precious free time reading books that have nothing to do with technology, preferably on a bright and sunny palm tree-lined beach (pina colada optional). Some people know me as Ellen Reavis, some as Ellen Reavis Gerstein. Either way, that and $2 gets me on the subway every time.
I am currently recovering from a kick where I was naming blog entries after songs by The Smiths. It’s better now, but I cannot promise it won’t happen again.
You can contact me at elleinthecity at gmail dot com.
You can also find me on the following social media sites:


Posted by Julie on August 1, 2007 at 2:53 pm
You are wonderful and have way too much energy!!! Can I have some of that?
Posted by Stephen Tiano on August 30, 2007 at 12:21 pm
Ellen,
I like your blog. I found it because I’m researching connecting with publishing people on LinkedIn. Frankly, I’m hoping to connect with more people that can steer me towards more and steadier freelance book design and layout work. Or at least towards some ideas as to how to get a more reliable “in” to publishers.
But in reading your entry “Math Doesn’t Suck”–I happen to love typesetting math, actually cut my teeth proofreading such, and have done layout on a number of heavy-duty math texts–I realized I’d like to ask you to take a look at my blog at http://www.tianodesign.com/blog and perhaps exchange links to each other’s blog.
Anyway, kudos on a good read.
Stephen Tiano, Book Designer, Page Compositor & Layout Artist
email: steve@tianodesign.com
iChat screen name: stephentiano@mac.com
website: http://www.tianodesign.com
blog: http://www.tianodesign.com/blog
Posted by Ellen on October 2, 2007 at 9:08 pm
Hi Ellen,
You left a comment at my blog, http://www.goodgrape.com the other week. Not sure if you were aware, but my wife, Lindsay, is an AE on the consumer Dummies team. She read the post and said, “Hey, Ellen works at Wiley.”
If coincidence, pretty cool. If not, then still pretty cool. And, of course, thank you for checking out my blog. Anytime you want to drop some pearls of wisdom, I would love it.
All the best,
Jeff
http://www.goodgrape.com
Posted by Wendy on July 8, 2008 at 6:48 pm
Hi Ellen,
I am very new to blgging, any tips?
Thanks, Wendy
Posted by Stephen Tiano on July 19, 2008 at 11:34 am
Finally added your excellent blog to my blogroll. Keep up the well thought out take on relevant subjects.
Posted by Alex on August 12, 2008 at 5:40 am
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
Posted by pluto on August 29, 2008 at 3:47 pm
Elle,
Couldn’t find an email for you… Thanks for your wonderful photos from MSG…..
dc
Posted by Bruce Cohen on November 17, 2008 at 1:24 pm
Dear Ellen:
Thanks for the plug from the Oasis post.
You can always go to our web site and purchase.
Posted by podkat on December 18, 2008 at 2:21 am
I’m a soccer dad, a baseball dad, a basketball dad. I used to be a hockey dad but seasons conflict and the ice here in CA stinks! Oh yeah, I coach all these teams, too. Don’t have a BMW or a MBZ… I proudly drive my Dad-van, even to client and biz dev meetings. No facade, just a real guy who loves his family. Sounds like I have a counterpart on the right coast.
peace.
Kin
Posted by Shelly Burns on March 24, 2009 at 9:32 am
Just found your blog today through a Twitter post. I am a blogger and I would be interested in your Personal Finance for Dummies title. I would love to do a feature on my blog!
Thank you.
shelcows AT gmail DOT com
Posted by Bradon Gokey on May 12, 2009 at 1:54 pm
Hi Ellen,
If you want to add Facebook or email sharing buttons to your blog posts, there’s a plugin that does it for you: http://tinyurl.com/sharebuttons
Hope you find it helpful!
Cheers,